Flag Theme, the PrestaShop 9 theme built to sell in Italy

Header and menu

• Top bar with service messages (free shipping, support), sticky and readable on smartphones too
• Three-row header (bar, logo with search and cart, menu), with a compact version as you scroll
• Multi-column mega menu that opens on click and works with the keyboard and screen readers
• Layered smartphone menu in its own window
• Heights reserved in advance: the page never “jumps” while loading

Footer

• Five-level footer: newsletter and reassurance, link columns, contacts and social, payment and carrier logos, legal line
• Complete legal line (company name, VAT number, company register number, registered office, share capital), with a back-office warning if a mandatory detail is missing
• Permanent links to “Cookie preferences”, “Withdraw from contract here” and the accessibility statement

Shop appearance

• Colours, fonts and corner rounding chosen from the panel, without touching files
• Buttons and labels only in colour pairs with sufficient contrast
• Fonts served by your own site, with no calls to Google Fonts and a fallback that doesn’t shift the text
• Custom CSS with security checks, saved as a versioned file and cached
• A frame for product photos on white backgrounds, so they no longer blend into the page

Home blocks

• Home page built with guided blocks, without heavy page builders
• Full-width or boxed hero, with text over the image
• Featured categories that scroll sideways on smartphones
• Featured brands
• Banners in 1 to 3 columns, in three styles: standard, panel and overlay
• Banner next to a product list
• Product sections alternating with content, also as tabs (New, Best sellers, Offers)
• Reassurance: shipping, returns, secure payments
• Testimonials
• Free HTML, with a library of theme components
• HTML cleaned automatically: no scripts, inline styles or code that slows the page or harms accessibility
• Images without alt text rejected when saving
• Images converted automatically to WebP and AVIF, in several widths
• Preview on desktop, tablet and smartphone, language by language, before publishing

Section-based pages

• About, Services and Contact pages built from sections, keeping the URL, meta tags and sitemap of the PrestaShop page
• Sections for text with image, key figures, values, team, history and timeline, gallery and call to action
• FAQ with structured data for Google and AI assistants
• Contact page with the map loaded only after a click and cookie consent
• Page type declared to Google (About, Contact), with business details consistent with the shop

Promo popups

• Scheduled campaigns with a discount code to copy
• Newsletter sign-up with privacy consent and a welcome voucher
• Countdown to the end of the promotion
• Opens after a few seconds, at a set scroll percentage or when the visitor is about to leave (on desktop)
• Rules by page, device, customer type and frequency, with one campaign per page
• On smartphones, an unobtrusive bottom panel that isn’t penalised by Google and doesn’t cover the cookie banner
• Statistics on views, clicks, copied codes and sign-ups

Categories, brands and search

• Filters in a tidy panel: open or closed, search inside the filter, first values and then “See all”
• Filter value order chosen by you (e.g. Monosplit, Dual split, Trial split)
• “Recommended” sorting by importance, availability and sales, with out-of-stock items last
• Different ranking weights for categories, brands and lists, recalculated every night
• Smart H1: if a category or brand description starts with a heading, the theme doesn’t add a second one
• Weekly check of category and brand headings, with a list of the cases to fix
• Brands page in alphabetical order with a letter bar, a “0-9” group and accented names in the right place
• Featured brands, logos on or off, product count and intro text

Product cards

• Cards configurable by category and context (category, home, related, search)
• Rule-based badges by category, brand, feature, price, availability and period
• Automatic “No. 1 best seller” and “Incentives” badges
• Second image on hover
• Attribute row (e.g. “12000 BTU · R32 · Wi-Fi”) and chips with the key features
• Energy class with a link to the EU EPREL label
• Short “Why choose it” text

Product page

• Purchase column next to the gallery, with a sticky buy bar as you scroll
• Bar to jump between sections: description, specs, documents, questions
• Video in the gallery in second position, with a play symbol on the thumbnail
• Video loaded only when needed, muted, and never with “reduce motion” or data saver on
• YouTube and Vimeo videos, also in descriptions, shown as a preview and loaded only after cookie consent
• Specification table split into groups, with key features per category or per product
• Linked products: separate products shown as variants, as thumbnails (the same model in several colours) or as buttons with price and availability (different power ratings or sizes)
• Up to 5 groups of linked products per product page, managed from a dedicated page, from the product page or with a CSV file
• Accessories compatible with the chosen variant
• “Complete your purchase”: product and accessories added to the cart with a single button
• Alternatives when the product is out of stock
• Rule-based related products: category, brand, price range
• Extra sections per product, category or brand
• Downloadable documents with type, language and format
• EPREL number with a link to the EU database
• Incentive notes with requirements, validity and verification date
• Customer questions and answers that work even without JavaScript
• Question moderation with the answerer’s role (Seller or Technician), “Helpful” votes, search and email notifications
• Spam protection on the question form

Prices, instalments and delivery

• Informative “Pay in instalments from X €/month” block for Scalapay, Klarna, PayPal, HeyLight, Alma and finance companies
• Instalments recalculated when quantity or variant changes, hidden if the product is outside the plan’s limits
• Instalment price highlighted (“€50.00 x 20 instalments”), with the full price below
• Instalments and interest adjustable per category and per product
• Interest rate, APR and a representative example given equal prominence, as consumer credit advertising rules require
• For Google, the product price is always the full price
• Lowest price of the last 30 days on discounts (Omnibus), on product pages, cards and structured data
• Progressive reductions, new products, excluded categories and customer groups handled
• Strikethrough price of your choice: full price or Omnibus reference
• Price history importable from an old site, so the 30 days are correct from day one
• Estimated delivery date: “Order within 2 h 15 min and receive it between Wed 7 and Fri 9 October”
• Estimated delivery also on cards, in the cart and for each carrier at checkout
• Italian public holidays calculated automatically (Easter included), closures, long weekends and cut-off time
• Delays per category, brand, product and variant, and made-to-order products
• Estimate test in the back office for any product, date and time

• Redesigned cart and “added to cart” window, with shipping options and discounts
• Checkout Flag: PrestaShop’s checkout made progressive on a single page
• Compatible with PrestaShop 9.2’s official one-page checkout, with the same design and its known bugs fixed
• Checkout chosen from the back office
• Italian invoicing: private customers with tax code, companies with VAT number, SDI code or PEC, with format checks
• Billing details saved on the order and visible in the back office
• Paid shipping options (delivery to the floor, by appointment) per carrier, never pre-selected
• Shipping option limits by price, weight and amount
• Form fields cut to what’s needed: sign-up with just email and password, no “Mr/Mrs”
• Guest checkout, with the account created after the order
• Final “Order and pay” button with the total, as the Italian Consumer Code requires
• Terms of sale text configurable per language
• Company (B2B) registration, with business details that pre-fill the billing information

Cookies and consent

• Built-in cookie banner that follows the Italian Data Protection Authority’s guidelines, with no paid third-party platforms
• “Accept” and “Reject” equally prominent; the close X counts as a rejection
• Switches by category (statistics, marketing, preferences), all off by default
• Choice remembered and asked again when the policy changes
• Consent can be withdrawn at any time from the footer
• Consent log with anonymised IPs, exportable and cleaned automatically after 24 months
• Cookie policy generated automatically, with the cookie tables
• Google Consent Mode v2
• Banner shown together with the first content of the page, without slowing down loading

Privacy in forms

• Privacy checkbox on every form of the site: contact, newsletter, stock alerts, reviews, questions, withdrawal, sign-up and customer details, company registration
• Checkbox never pre-ticked and checked by the server too: without it the form won’t go through, even by getting around the browser
• A single clear checkbox at sign-up, instead of two overlapping boxes
• Log of the consents collected, with the texts managed by PrestaShop’s official privacy module

Scripts and tracking

• Codes for Google Analytics 4, Tag Manager, Meta Pixel, Google Ads, Hotjar, Clarity, TikTok, LinkedIn and Pinterest
• Rules by page, device, language and shop
• Prior blocking: scripts run only after consent for the right category
• Script cookies declared automatically in the cookie policy
• Ready-made GA4 e-commerce events: view, cart, checkout, purchase
• Pasted code checked against dangerous or slow code

Online withdrawal

• Online withdrawal function, mandatory since 19 June 2026: permanent footer link, public page and an entry in the customer account
• Withdrawal even without logging in, with order number and email, and protection against repeated attempts
• Partial withdrawal, for some products only
• Immediate email receipt with a PDF signed with a digital fingerprint
• Cases managed in the back office with statuses, customer emails, exclusions and data anonymisation

Product feeds

• Feeds for Google Merchant Center, Meta (Facebook and Instagram), Pinterest, TikTok and Trovaprezzi, updated automatically
• Generated in batches without slowing the shop down: 50,000 products in about 12 seconds, resuming on its own if interrupted
• Filters by category, brand, price and availability, with one row per variant where needed
• Exclusion and edit rules, title templates per category and custom labels for campaigns
• Categories matched to Google’s taxonomy, with suggestions and inheritance
• Per-product fixes (exclude, title, GTIN, Google category) right from the product page
• Diagnostics in plain language explaining every rejected product, with a preview and a history of runs
• Data the theme already has reused in the feeds: delivery times, EPREL energy label, videos, features, strikethrough price matching the page

WhatsApp button

• WhatsApp button on the right or left, with a pre-written message for each language and one specific to the product being viewed
• Up to 3 contacts (e.g. Sales, Support) with a small accessible menu
• Opening hours: outside them the button hides or says you’ll reply as soon as possible
• No WhatsApp script loaded, so no cookie consent needed, and clicks counted in Google Analytics

Performance

• Page weight kept in check everywhere: CSS under 35 KB compressed, theme JavaScript around 27 KB
• Module CSS and JavaScript loaded only on the pages that use them
• Built-in cache for menus, blocks, lists, cards and features
• “Performance” page with one-click fixes you can always undo
• Plain-language diagnosis of server, PHP, cache, compression, page weight and database
• Response time of the main pages measured, with a “before and after” history
• Check and rebuild of the filter index, which fixes price sorting that shows no products
• Printable report to hand over to the client

SEO and AEO

• Complete structured data: product, variants, offers, breadcrumb, FAQ, organisation, video, shipping
• A single H1 per page and headings always in order
• Content structured to answer the questions of Google and AI assistants

Accessibility

• Everything works with the keyboard, with focus never hidden by sticky bars
• Checked contrast, adequate click targets and respect for “reduce motion”
• Form errors linked to their fields and read out by screen readers
• Automated accessibility tests on all the main pages

• A single “Theme settings” panel: every feature grouped by area, with the status of each one (on, off, to be configured)
• “Theme modules” panel: switch off the features you don’t use, keep the data, and switch them back on with one click
• Explicit confirmation to switch off legally required modules, and warnings about dependencies between modules
• Client pack: all of a site’s content and settings in one file, importable with a dry run and automatic backup
• AI spending under control: monthly budget, email warning at the threshold and stop at 100%
• Import of questions and answers and of price history from an old site
• Copilota AI for the shop owner: shop health scores and “What to do today” ranked by impact
• 33 automatic analyses of sales, catalogue, SEO and errors, with figures calculated from the shop’s data
• Missing SEO texts (meta tags, alt texts, descriptions) written by AI and published only after your approval
• Questions in Italian about the shop’s data, with customer data masked
• Migration from the old PrestaShop 1.7 keeping the same URLs, with a full restore if something goes wrong
• Thumbnail regeneration in the background and optimisation of oversized photos

Staff access hours (optional)

• Back-office access time slots per profile and per employee, day by day
• Date exceptions (public holidays, overtime) and temporary overrides (“until 10 pm, today only”)
• Access refused outside hours and automatic logout at the end of the slot, with a warning a few minutes before
• Main administrators never locked out, confirmation before restricting your own account, and an emergency command
• Log of refused logins and logouts, exportable, with an optional email alert