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Get your detailed quote
via XXXI Maggio 13, 80027 Frattamaggiore (NA) · +39 348 281 5210

e-commerce cost calculator

E-commerce cost calculator: see what your PrestaShop shop costs

Flag Agency, a PrestaShop web agency in Frattamaggiore (Naples, Italy), shows you straight away what your online shop could cost: choose what you need and the estimate updates as you answer. It’s an indicative range, excluding VAT: the real quote comes after a call.

Work out the estimate

Free, no sign-up.

calculate

Build your online shop

Every question already has a starting answer: just change what doesn’t fit. The estimate updates by itself.

An indicative estimate, not an offer

The figures you see are a range worked out from our price list. We prepare the detailed quote after a call, once we know your project. All prices exclude VAT.

The shop

How many products will the shop have?

Together with visits, it sets the server tier. It only affects the project price if the catalogue needs work.

How many languages, besides Italian?

Each extra language adds a percentage to the fixed-price items.

What kind of design do you want?

Flag Theme is our PrestaShop 9 theme: we adapt it to your brand. Custom means designed from scratch for you.

Data and catalogue

Is there data to upload or move?

Products, customers and orders: we upload them or bring them over from your old shop.

Does the catalogue need work?

Categorisation has a fixed price; work on the product pages is assessed once we see the catalogue.

Visibility and accessibility

Do you need advanced SEO?

Keyword research and redirects from the old site. Basic technical SEO is always included.

Do you want an accessible online shop?

If you answer yes, we’ll ask you two questions about your company.

The European Accessibility Act in a nutshell

Since 28 June 2025 the European Accessibility Act (in Italy, Legislative Decree 82/2022) requires online shops selling to consumers to be usable by people with disabilities too: for example with a keyboard, a screen reader or enlarged text.

Microenterprises providing services are exempt: fewer than 10 employees and an annual turnover or balance sheet total of up to 2 million euros. That’s why we ask you two questions about your company.

This is a simplified explanation, not legal advice: for your own case, ask your adviser.

Does your company have 10 or more employees?
Is your annual turnover or balance sheet total over 2 million euros?

Connections and features

Does the shop need to connect to other software?

Choose all the ones you need, or none: we assess each connection separately.

Do you also sell to businesses and resellers (B2B)?

Price lists by customer group and business registration: they’re included.

Do you need extra modules?

Modules from our catalogue or custom-built: we assess them together.

After launch

Do you want us to host your shop?

A PrestaShop server looked after by us, with daily backups kept for 30 days.

How many visits a month do you expect?

Together with the number of products, it sets the server tier: you move up as soon as either limit is exceeded.

Do you want support after launch?

Routine and one-off work. Urgent jobs use up hours at double rate.

Do you also want ongoing social media, SEO or campaigns?

We tailor them to you: in the estimate they go under monthly costs.

quote

Get your detailed quote

Leave us your details: the choices you made come with the request, so the call starts from your project, not from scratch.

What happens next

  1. We read your request.
  2. We get back to you with a proposal or a few questions.
  3. You decide whether to go ahead: no strings attached.

Sent along with your request

You need JavaScript to see the estimate as you choose. You can still answer the questions and send them with the form below: we’ll send you the estimate.

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Choose how you’d rather we get back to you.

E.g. www.yourshop.com

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No strings attached · We reply within 24 hours

the maths

How do we work out the estimate?

We start from our price list: fixed-price items become a range, while items that depend on your project stay “to be assessed” with a wider range. Here are the rules.

  • Fixed-price items (base, design, data, categories, advanced SEO) have a range of 15% either way.
  • Each extra language adds 30% to the fixed-price items.
  • If your company isn’t a microenterprise, accessibility adds 70% to the fixed-price items.
  • Items to be assessed (product pages, each connection, modules, ongoing social media and SEO) count for €200 to €1,000 each in the estimate.
  • The one-off total is rounded to €50: the minimum down, the maximum up.
  • Monthly costs are kept separate and shown exactly, because they’re fixed fees: the server has 4 tiers and you move up as soon as you exceed the tier’s products or visits; then support and monitoring, if you choose them.

always included

What does your online shop always include?

Every project already includes these, with no extra items in the estimate:

  • PrestaShop installation and set-up with Flag Theme, our PrestaShop 9 theme.
  • Payments and shipping set up.
  • Basic technical SEO.
  • Training on how to use the shop, for you and the people who work with you.
  • 1 month of support after launch.
  • Advanced CRO: a shop designed to sell.
  • B2B: price lists by group and business registration, if you also sell to resellers.

faq

Questions about the quote

How reliable is the calculator’s estimate?

It’s an indicative range, not an offer. It starts from our price list: fixed-price items have a margin either way, while items that depend on the project (product pages, connections, modules) have a wider range. We prepare the detailed quote after a call, once we know your products, integrations and timing.

Do the prices include VAT?

No: all the calculator’s prices exclude VAT, both one-off and monthly. In the detailed quote you’ll find the amounts with and without VAT.

Why are some items “to be assessed”?

Because their cost depends on things we only see by looking at the project: the state of the catalogue, which management software or marketplace needs connecting, which modules you need. In the estimate they have a wide range; in the detailed quote they become an exact price, with an explanation of the work.

Can I pay in instalments?

Yes. Without monthly services you pay a deposit and the balance on delivery. If you also choose monthly support or social media, you can pay part upfront and the rest in equal monthly instalments, interest-free. The calculator shows you the figures for both options.

Does my online shop have to comply with the European Accessibility Act?

It depends on your company. The European Accessibility Act applies to online shops selling to consumers, but microenterprises providing services are exempt. The calculator asks you two questions to see whether the obligation applies to you. It’s guidance, not legal advice: for your own case, ask your adviser.

What happens after I send the request?

A real person from the team reads your choices and gets in touch to arrange a call: we find out what you sell, to whom and which software you use. Then we send you the detailed quote in writing, with the items and timing. Asking for a quote doesn’t commit you to anything.